Alexandre Frantz's Shared Items

When I have to head over to talk to my analytics guy

Thu, 26 Apr 2012 13:56:13 -0400

New Starred Item: @inmediaplanning follow us on facebook Submit a GIF! Home Mobile RSS Archive http://bit.ly/IitVOr

How to Dress Your Baby Like a Geek

Thu, 26 Apr 2012 06:04:17 -0400

New Starred Item: 13 Ways to Dress Your Baby in Geek View As One Page » View As Slideshow » The hardest part about being a baby? You can’t go get what you want. Of course, all that changes when you have some… http://bit.ly/Kc03xW

Google Analytics April Fools (Musical Analytics)

Tue, 03 Apr 2012 18:23:34 -0400

New Starred Item: Uploaded by minimaxir on Apr 1, 2012 Google’s April Fools joke in Google Analytics. Now your stats make wonderful, HTML5-utilizing music! http://bit.ly/HRcvRY

Comment Google exploite le spam pour améliorer Google Maps

Sat, 31 Mar 2012 09:20:02 -0400

New Starred Item: Pour éviter de voir leurs sites inondés de commentaires générés par des robots destinés au spam, de nombreux sites internet et blogs utilisent des systèmes dits de… http://bit.ly/HsTkO6

Google Spreadsheets for Social Media Tracking and Sharing – Part 2

Thu, 22 Mar 2012 23:01:19 -0400

New Starred Item: This is the second of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. For a refresher, read part 1 –… http://bit.ly/GTxhDz

Tracking Social Media with Google Spreadsheets – Part 1

Thu, 22 Mar 2012 23:01:17 -0400

New Starred Item: This is part 1 of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. There are two problems I’m going to solve for… http://bit.ly/GTxeHC

Digital Marketing and Measurement Model

Tue, 20 Mar 2012 23:13:02 -0400

New Starred Item: There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing Measurement Model. Losers… http://bit.ly/GGSvCQ

Web testing and moving beyond the landing page

Tue, 20 Mar 2012 22:17:22 -0400

New Starred Item: Print We’re all fans of testing and measurement here at Econsultancy. It might not be the sexiest of disciplines, but the results can often have a phenomenal effect on how people interact with your… http://bit.ly/GDdMz5

The decline of traditional media [Infographic]

Mon, 19 Mar 2012 23:01:02 -0400

New Starred Item: When was the last time you bought a print newspaper, a book or a DVD? If you are reading these lines, chances are your media diet is mostly digital. Yet, these changes have deep implications –… http://bit.ly/GA5FmZ

3 Simple Storytelling Methods That Can Do Your Selling For You

Mon, 19 Mar 2012 10:10:34 -0400

New Starred Item: Sometimes this gets me in trouble with the hardcore copywriters … I believe a story can potentially carry the entire sale for your product, even if everything else is technically… http://bit.ly/FRU3JJ

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Mon, 19 Mar 2012 10:10:33 -0400

New Starred Item: We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that… http://bit.ly/xo5dhl

The Penultimate Definition of Analytics

Sun, 18 Mar 2012 21:38:03 -0400

New Starred Item: As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important. The best, world-class companies create governance around data… http://bit.ly/FRbmux